Sat. Apr 20th, 2024

• ChromaWay, a Stockholm-headquartered blockchain technology company, has acquired the iconic Swedish-American fashion brand BLK DNM.
• The acquisition is aimed to integrate blockchain capabilities into BLK DNM and create positive behavioral change in the fashion industry.
• BLK DNM will reveal its first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain ahead of its F/W 2023 collections reveal.

ChromaWay Acquires International Fashion House Blk DNM

June 7, 2023 – Stockholm, Sweden ChromaWay to integrate blockchain capabilities into BLK DNM, pioneering connected fashion and inspiring responsible industry behaviors. Stockholm’s headquartered blockchain technology company ChromaWay today reveals its acquisition of the iconic Swedish-American fashion brand BLK DNM.

Aim of the Acquisition

The acquisition aligned with the recent relaunch of BLK DNM as a modern, community-driven fashion house. It marks ChromaWay’s first acquisition of an established company for the purpose of implementing real-world decentralization – i.e., creating positive behavioral change, fairer access and more control by users within traditional industries.

Integrating Blockchain Capabilities into Fashion Strategy

ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products – the first meaningful use of the tech in fashion. In pioneering ‘connected fashion,’ BLK DNM will seek to inspire more responsible behaviors in the industry. First tech innovations will be announced ahead of BLK DNM’s F/W 2023 collections reveal.

First Innovations Reveal Ahead of F/W 2023 Collections

First innovations to be revealed in BLK DNM’s F/W 2023 ChromaWay’s blockchain capabilities will be integrated in a revolutionary way into both BLK DNM’s brand and products. This will include software- and hardware-based innovations built into BLK DNM’s F/W 2023 collections, underpinned by the ethical and communal concept of ‘connected fashion.’

CEO Statements

Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and co-founder of ChromaWay shared their thoughts on this newly developed partnership: “BLK

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